
Sam Adams
Comedian, Keynote Speaker & Award-Winning Sports Journalist
About Sam Adams
Sam Adams is a comedian and keynote speaker who offers three signature corporate presentations — each blending his remarkable dual career as an award-winning sports journalist and professional stand-up comedian into something audiences have never quite seen before.
When Sam speaks of reaching higher levels of success, it comes from personal experience. At age 26 he was a clerk at an insurance company, covering high school sports part-time for the Denver Post on nights and weekends. By age 32 he was hired full-time at the Post. Over the next two decades he covered four Super Bowls, two Olympics, and countless high-profile events — encountering Tiger Woods, Charles Barkley, John Elway, and scores of other legends along the way.
At age 49, Sam made a full-time career change to stand-up comedy. In 2009 he was a prize winner at the Great American Comedy Festival. His 2017 Dry Bar Comedy special has attracted more than 50 million social media views worldwide. In 2003 he was voted Print Journalist of the Year by his peers in Colorado, and in 2019 he was inducted into the Denver Press Club's Hall of Fame — the first African-American sports journalist to receive the honor.
John Elway wrote the foreword to Sam's book If You Don't Believe Me: Lessons Learned From Listening to the Greats: "Through the ups and downs of an NFL career, I developed great trust, respect and appreciation for Sam. Blending an uncanny ability to mix humor with keen insight and knowledge, Sam is a one-of-a-kind storyteller."
Speaking Topics
Credentials & Experience
- Award-winning sports journalist — Denver Post, 37-year career
- Covered four Super Bowls and two Olympics
- Print Journalist of the Year (2003) — Colorado peers
- Denver Press Club Hall of Fame inductee (2019) — first African-American sports journalist honored
- Prize winner, Great American Comedy Festival (2009)
- 2017 Dry Bar Comedy special — 50M+ social media views worldwide
- Author of If You Don't Believe Me: Lessons Learned From Listening to the Greats
Audiences Leave Inspired To
- ✔Make a positive Impact and leave a lasting Impression in their careers
- ✔Recognize blind spots and extend the baton across differences
- ✔Find common ground on even the most delicate topics
- ✔Approach success with preparation, persistence, passion, and professionalism
- ✔Leave energized, laughing, and genuinely inspired
Ideal For
- ✔Conference Opening & Closing Keynotes
- ✔Annual Meetings & Awards Banquets
- ✔Diversity, Equity & Inclusion Events
- ✔Sales Kickoffs & Corporate Retreats
- ✔Sports & Athletic Organization Events
- ✔After-Dinner & Gala Entertainment
- ✔Community & Civic Events
- ✔All Ages & All Settings
Watch Sam Adams Speak
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